Continuous improvement in France’s attractiveness abroad

Business France recently delivred its new foreign investment study: 88% of foreign executives consider France to be attractive...

Kantar Public interviewed 700 foreign decision-makers on behalf of Business France regarding France’s attractiveness. The results indicate that 88% of foreign executives consider France to be attractive, up four points from 2017. This is the case for 90% of executives from the United Arab Emirates, 84% from Germany, and 79% from the United Kingdom.

Following a 10-point increase in 2017, these results highlight the continuous improvement in France’s economic image among foreign decision-makers.

France remains Europe’s second most attractive country in terms of investment for 35% of respondents, up 10 points from 2016.

What’s more, 78% of foreign businesses based in France are happy with their investment, 85% consider that the French ecosystem encourages innovation, and 80% believe that French industry is attractive.

Click here for a more detailed analysis (in French) of the results from the Kantar Public survey carried out on behalf of Business France.

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