Partners

Continuous improvement in France’s attractiveness abroad

Business France recently delivred its new foreign investment study: 88% of foreign executives consider France to be attractive...

Kantar Public interviewed 700 foreign decision-makers on behalf of Business France regarding France’s attractiveness. The results indicate that 88% of foreign executives consider France to be attractive, up four points from 2017. This is the case for 90% of executives from the United Arab Emirates, 84% from Germany, and 79% from the United Kingdom.

Following a 10-point increase in 2017, these results highlight the continuous improvement in France’s economic image among foreign decision-makers.

France remains Europe’s second most attractive country in terms of investment for 35% of respondents, up 10 points from 2016.

What’s more, 78% of foreign businesses based in France are happy with their investment, 85% consider that the French ecosystem encourages innovation, and 80% believe that French industry is attractive.

Click here for a more detailed analysis (in French) of the results from the Kantar Public survey carried out on behalf of Business France.

Share this page Share on FacebookShare on TwitterShare on Linkedin
Close

LinkedIn

Don't forget to follow us on social media!