MOVING & SHAKING

The French Cultural Institute hosted its annual IWD (International Women's Day) celebration in early March: a deeply inspiring event that brings together a dynamic group of women from industries spanning biotech, business, cybersecurity, human services, education, and more.  This event was held in partnership with the FACCC, along with other local organizations that are deeply committed to elevating women across sectors: The Alliance Française of Raleigh-Durham-Chapel Hill SK

As a French founder with your eyes set on the American market, you're probably wondering, d o I *really* need to hire a local marketing team? Short answer: yes. Launching in the United States is far more than translating a website. It demands on‑the‑ground market insight, regulatory know‑how, and direct access to the people who make decisions. Below are the key reasons a local marketing presence is essential. 1. Cultural‑fit messaging U.S. consumers respond to tone, pricing